Building My First Startup: Excitement, Pain, and Failing Foward

Building my first startup, ICAREUM, was one of the most ambitious projects I had ever undertaken. As a PropTech startup, it was designed to revolutionize the real estate industry by offering a cloud-based 3D sales enablement platform for commercial leasing and pre-construction developments. After 18 months, over US$500,000 invested, and countless challenges, ICAREUM became one of the worst startup failures in my career. However, as with all failures, the experience provided invaluable lessons that have shaped me into a better entrepreneur and investor.